G\u00e9raldine BUEKEN is an experienced design strategist, producer, and scriptwriter. Convinced that the power of fiction and edutainment can transform audiences\u2019 mindsets and behaviors, she has developed her artistic, entrepreneurial, and narrative skills over the last 15 years to create strong, influential media concepts, including highly successful \u2018impact\u2019 fictions and gameshows widely broadcast in Morocco, Belgium, and France. In 2021, she founded XR4Heritage, a program at the crossroads of societal and technological innovation, designed for professionals in culture, tourism, education, and media. Among its recent achievements is the creation of the Avatars consortium, which launched the first-ever digital human lab dedicated to creating for positive impact.<\/p>\n","protected":false},"excerpt":{"rendered":"
G\u00e9raldine BUEKEN is an experienced design strategist, producer, and scriptwriter. 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