Géraldine BUEKEN
Géraldine BUEKEN

Géraldine BUEKEN

Géraldine BUEKEN is an experienced design strategist, producer, and scriptwriter. Convinced that the power of fiction and edutainment can transform audiences’ mindsets and behaviors, she has developed her artistic, entrepreneurial, and narrative skills over the last 15 years to create strong, influential media concepts, including highly successful ‘impact’ fictions and gameshows widely broadcast in Morocco, Belgium, and France. In 2021, she founded XR4Heritage, a program at the crossroads of societal and technological innovation, designed for professionals in culture, tourism, education, and media. Among its recent achievements is the creation of the Avatars consortium, which launched the first-ever digital human lab dedicated to creating for positive impact.

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